The owner of Mellish Sweets, Alby Blume, was a genius in the working in the 1930s despite his traumatic homelife. Within his business major at Dartmouth University, he crafted the notion of Mellish Sweets to be an all organic, fresh bakery of clean treats, in spite of the ongrowing factory-made desserts of the 50s, and therefore exceeding in advertisement of his all-natural business.